Radiohead are an English alternative rock band, considered as one the most influential bands of our time. The point is that they are not only sound innovative, they also do business innovative.
The way they promoted and sold their 7th album, named "In Rainbows", was the proof of their innovative way of thinking. The album was released through their website, www.radiohead.com, in 2007 and was offered as a pay-what-you-will digital download, giving to their fans the option to pay from 0 to 99 English pounds! As the site advised, "it's up to you"!
That was a really unusual and savvy business move, having in mind that Radiohead hadn't put out a new album in more than 4 years, and the market was really looking forward for their music! So, only in the first month of the release, about...