Monday, April 18, 2011

Interview with "Shadows of the Winds"

"Shadows of the Winds" is an upcoming Greek band with interesting songs and culture. The people of the band have an excellent background and also a very smart humor that makes you feel very nice when talking with them. It is worth reading their opinion about music and also their experiences. Visit our section "Interviews" and feel free to make your comments! Have fun!!!!

Saturday, April 9, 2011

Interview with Side Effect

The Side Effect Band has been a fixture in Karditsa scene for over 7 years. They bring a reputation of playing tightly crafted arrangements during their live performances. The versatility of the musicians gives the music a wide variety of styles.
Playing various genres of rock such as grunge, stoner, hard rock and even metal, Side Effect has developed and maintained a strong core of fans.
It is the camaraderie of the band members, friends these many years, that percolates through the audience and makes the music a joy to experience.
If you want to learn more about Side Effect, visit our section “Interviews”.

Sunday, March 27, 2011

How to turn a music video into viral!

Now here’s some really clever marketing. 


The French electro band, Cassius has an iPhone app with a selection of mouths that make it look like you’re singing their song, “I Love You So”. And this is actually VERY cool! 


As Cassius clearly stated: “to celebrate, we allow you to spread the love with your friends using this first interactive music video application for the song "I <3 U SO". Choose between the 8 caracteristic mouths to find the one that suits you, put it front of yours, and enjoy ! Feel free to send us videos on YouTube to show us your love, your declaration, your utilisation of the application."


Was it successful? Check your self  the number of the videos uploaded in youtube!!!


You can find their free iTunes app here.



Thursday, February 24, 2011

IS THERE ANY ROOM FOR INNOVATION IN THE MUSIC BUSINESS?

Radiohead are an English alternative rock band, considered as one the most influential bands of our time. The point is that they are not only sound innovative, they also do business innovative.


The way they promoted and sold their 7th album, named "In Rainbows", was the proof of their innovative way of thinking. The album was released through their website, www.radiohead.com, in 2007 and was offered as a pay-what-you-will digital download, giving to their fans the option to pay from 0 to 99 English pounds! As the site advised, "it's up to you"! 


That was a really unusual and savvy business move, having in mind that Radiohead hadn't put out a new album in more than 4 years, and the market was really looking forward for their music! So, only in the first month of the release, about a million fans downloaded In Rainbows. Roughly 40 percent of them paid for it, at an average of $6 each, netting the band nearly $3 million. Plus, since they own the master recording, Radiohead was also able to license the album for a record label to distribute the old-fashioned way — on CD. We cannot though have a clear picture of their movement, since the band did not release official sales figures, claiming that the internet-only distribution was intended to boost later retail sales.


As Radiohead's lead vocalist, Thom Yorke stated: "The way we termed it was "our leak date". Every record for the last four — including my solo record — has been leaked. So the idea was like, we'll leak it, then."


Radiohead's eighth album, "The King of Limbs", was digitally released in 19th February 2011, but this time on a fixed price. They have once more changed their business model; the album will be available in standard CD, vinyl, and download formats, or as a unique deluxe edition "newspaper album", which features numerous extras.



What would be next? Only Radiohead know!


Enjoy!




Thursday, February 10, 2011

Does Music Help Children?

This question has been debated for as long as time has existed. Even the great Greek and Roman philosophers approached the question: is music something that should be taught and does it help the development of children?
Plato answered "I would teach children music, physics, and philosophy; but most importantly music, for in the patterns of music and all arts are the keys to learning." And again “what then is the education to be? Perhaps we could hardly find a better than that which the experience of the past has already discovered, which consists, I believe, in gymnastic, for the body, and music for the mind.”

In all cultures of the world music plays an important role. While these roles may change depending on the culture it is impossible to separate music from the life of an individual. While some may argue the role of music in our lives it is impossible to escape it. Even in the popular culture of Australia it is impossible to go shopping without hearing music. Music provides a means of communication and expression of culture and individual identity.

Children are immersed in music from birth and will be for their entire life. If this is the case why teach it? Is not the constant immersion in music enough? To this I say; is the fact that we witness the results of scientific principals on a day to day basis result in the understanding of those scientific principles? No it does not and likewise for music it does not either. The day to day encounters we have with music can move us but the understanding of this music can help us grow as individuals.

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