Sunday, March 27, 2011

How to turn a music video into viral!

Now here’s some really clever marketing. 


The French electro band, Cassius has an iPhone app with a selection of mouths that make it look like you’re singing their song, “I Love You So”. And this is actually VERY cool! 


As Cassius clearly stated: “to celebrate, we allow you to spread the love with your friends using this first interactive music video application for the song "I <3 U SO". Choose between the 8 caracteristic mouths to find the one that suits you, put it front of yours, and enjoy ! Feel free to send us videos on YouTube to show us your love, your declaration, your utilisation of the application."


Was it successful? Check your self  the number of the videos uploaded in youtube!!!


You can find their free iTunes app here.



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